Content Writer & Creator

You will research, write, and publish articles for the MorgenStreet Journal on topics ranging from property trends and neighborhood spotlights to design inspiration, family living, and lifestyle stories. These articles should be well-structured, SEO-optimized, and aligned with MorgenStreet’s brand voice.

On social media, you will create posts and captions that repurpose or complement blog content, ensuring consistent storytelling across platforms. You will also identify trending topics and creative angles that keep MorgenStreet’s channels relevant and engaging.

Part of your role will include interviewing clients, partners, or industry experts to create original feature stories. You will collaborate with the Marketing Manager and Creative Lead to align content with campaigns, visuals, and growth initiatives. Over time, your work will help establish MorgenStreet as a lifestyle-driven real estate brand, not just a brokerage.

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You bring 1 year of professional writing or content creation experience, ideally in journalism, blogging, or marketing. You have a portfolio of published articles, blog posts, or social media content that demonstrates both style and substance. Experience writing about real estate, lifestyle, design, or related fields is a plus.

You are skilled at researching, structuring, and writing content that is both SEO-friendly and engaging for readers. You understand the principles of online content distribution, including headline writing, keyword use, and social storytelling.

You are comfortable working independently, with the ability to generate ideas, meet deadlines, and deliver polished content without heavy oversight. A curious mindset and strong interviewing skills will help you uncover unique stories that resonate with our audience.

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The Content Writer & Creator reports to the Marketing Manager (or Head of Marketing until that role is filled). Success in this role will be measured by the volume, quality, and impact of published content — not just in terms of quantity, but in the ability to attract and engage readers, drive website traffic, and support lead generation.

Performance Metrics

1. Number and consistency of blog articles published per month.
2. Website traffic growth attributed to blog and SEO content.
3. Engagement metrics on social media posts (likes, shares, comments, reach).
4. SEO performance of content (keyword rankings, organic impressions).
5. Contribution to brand awareness and thought leadership.

You should be proficient in digital writing and publishing tools. This includes content management systems (CMS like Webflow or WordPress), SEO tools, and social media platforms. Familiarity with basic design tools (e.g., Canva, Adobe Spark) for simple graphics is a plus, though your primary focus will be on writing.

Technical Skills

1. SEO writing and keyword optimization.
2. CMS publishing (Webflow, WordPress, or similar).
3. Social media content scheduling and posting.
4. Research and fact-checking skills.
5. Basic analytics (Google Analytics, social insights).
6. Optional: Light design/graphic support for blog and posts.

You are first and foremost a storyteller. You know how to make complex topics accessible and engaging, whether you’re writing a detailed article or a short social caption. Curiosity drives you — you enjoy researching, interviewing, and finding new angles to tell a story.

You are disciplined and organized, able to manage multiple deadlines and publish consistently. As part of a remote-first team, you communicate clearly, take feedback constructively, and align your work with broader campaigns. Most importantly, you write with authenticity and integrity, ensuring that MorgenStreet’s voice builds trust with our audience.

Human Skills

1. Storytelling and creative writing.
2. Curiosity and research ability.
3. Strong organizational and time management skills.
4. Clear communication and collaboration in a remote team.
5. Receptiveness to feedback and continuous improvement.
6. Authenticity and integrity in content creation.

The Content Writer & Creator role begins with producing articles and social media content. Over time, the position can evolve into Content Strategist, where you shape the editorial calendar, define storytelling formats, and manage additional contributors. From there, the role can grow into a leadership position within the creative or marketing track, guiding MorgenStreet’s voice and narrative direction at scale.

Growth Path Milestones

1. Consistent delivery of high-quality blog and social content.
2. Demonstrated impact on website traffic and social engagement.
3. Ownership of editorial calendar and content planning.
4. Expansion into multimedia content (video scripts, podcasts, interviews).
5. Evolution into Content Strategist or Editorial Lead.