Creative Director

As Creative Director, you will define MorgenStreet’s brand identity and visual strategy. You will maintain and evolve a cohesive design system that informs all media, ensuring consistency across channels and campaigns. Your responsibility extends to overseeing website design, video storytelling, advertising creative, and brand experiences.

You will lead a network of designers, videographers, photographers, and agencies, providing direction, feedback, and guidance to ensure world-class outputs. You’ll also collaborate closely with the Head of Marketing and the Founder to ensure creative initiatives align with broader business objectives.

Your role will involve driving innovation in storytelling and design. You’ll introduce new creative formats, experiment with content approaches, and bring fresh ideas that differentiate MorgenStreet in a competitive market. At the same time, you’ll ensure creative processes are systemized, scalable, and reliable, so the brand grows with consistency.

You bring 7+ years of professional creative experience, with a portfolio that demonstrates both exceptional design work and creative leadership. You have led teams or projects across digital, media, and brand identity, ideally in premium industries such as real estate, lifestyle, or luxury services.

You are highly proficient in advanced design tools (Adobe Creative Suite, Webflow, motion graphics platforms), with strong understanding of UX, responsive design, and creative production workflows. You know how to balance aesthetics with functionality and how to ensure creativity serves business objectives. Experience working in international or remote-first teams is a plus.

The Creative Director reports to the Founder & Managing Director and works in close partnership with the Head of Marketing. Success in this role will be measured by the strength and recognition of MorgenStreet’s brand identity, the effectiveness of creative assets in supporting growth, and the ability to lead a scalable creative function.

Performance Metrics

1. Brand consistency across all channels and campaigns.
2. Engagement and reach of creative outputs (web, social, media).
3. Client and partner feedback on brand experience.
4. Timeliness and quality of deliverables across the creative team.
5. Contribution of creative assets to lead generation and client trust.

You should have deep mastery of creative tools and platforms, but more importantly, you must know how to direct others in using them. You’ll set standards for design systems, oversee web updates, and ensure creative excellence across all media.

Technical Skills

1. Advanced design tools (Adobe Creative Suite, motion graphics software).
2. Webflow and CMS platforms for design and updates.
3. Video and multimedia production oversight.
4. UX and responsive design principles.
5. Development of scalable brand guidelines and design systems.
6. Familiarity with analytics to evaluate creative performance.

As a leader, you must combine creative vision with the ability to inspire, guide, and collaborate. You should be an exceptional communicator, able to explain creative rationale to both business stakeholders and creative contributors. You must be highly organized, balancing multiple projects while ensuring quality and consistency.

You should lead with empathy and trust, fostering a culture where creativity thrives but also serves business goals. An entrepreneurial mindset will help you adapt to change, experiment boldly, and drive innovation. Above all, you should lead with integrity, building a brand that clients and team members are proud to be associated with.

Human Skills

1. Creative vision and storytelling ability.
2. Clear, confident, and inspiring communication.
3. Leadership and team guidance across internal and external partners.
4. Strong organizational and project management discipline.
5. Entrepreneurial mindset and openness to experimentation.
6. Integrity and trust-based leadership.

The Creative Director role is designed as the pinnacle of MorgenStreet’s creative track. Initially, you will focus on consolidating and elevating the brand identity while leading day-to-day creative projects. Over time, this role evolves into a strategic leadership position with broader influence — shaping the agency’s culture, forging creative partnerships, and contributing to the long-term positioning of MorgenStreet as a premium, international real estate brand.

Growth Path Milestones

1. Consolidation of brand identity and design systems.
2. Leadership of all creative production and external vendors.
3. Strategic creative direction aligned with growth and marketing goals.
4. Expansion into partnerships, campaigns, and brand collaborations.
5. Influence on overall business strategy and brand positioning.